Reaching Generation Z
While Generation Z is reported to be the most “accessible age group of all time,” companies are still struggling to find the best way to get their message to them with positive and profitable outcomes.READ MORE
Tag: targeting
Who Are You Talking To: Targeting the Right Audience
When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.