Fun fact: 2020 Small Business Saturday spending reached a total of $19.8 billion! That’s a record high. More than 50 percent of Americans reported that they shop small for the holiday, so don’t miss out on this year’s Small Business Saturday on November 27. READ MORE
Since 1915 Peerless has served northeastern Indiana as the oldest full service cleaner in the area. They have built their reputation on expert service, quality, value and attention to detail. Their experience allows them to determine the best cleaning method for each individual garment, making the process as simple and convenient as possible every step of the way.
It may be hard to believe, but we’re more than halfway through 2018. The holiday season is right around the corner. For many small businesses, the late summer months and fall are a crucial time for reaching their annual goals. But success doesn’t happen by accident – planning makes all the difference.
It’s no secret in the out of home industry that billboards and other forms of outdoor media are powerful message drivers. But what is not well known is how much more effective they are than other forms of new-age advertising.READ MORE
While billboards are the oldest form of advertising, they are also a medium that continues to advance as the industry grows and changes.READ MORE
While many small businesses have got the traditional branding figured out, its modern counterpart that has yet to be taken advantage of.READ MORE
As a business owner, if you’re not working to grow your business, your business could be falling behind. It’s a neverending battle, but the rewards are worth it! And we’re here to help.READ MORE
It’s the holiday season, and while there’s lots of ways to have a successful Q4, there are also many things that hinder your success.READ MORE
It’s almost the most wonderful time of the year!
How is your small business prepping for this busy time? Small Business Trends asked successful business owners for their insights and input on best practices. See our favorite tips below and read the whole article here.READ MORE
What an exciting time for outdoor advertising!READ MORE
Mrs. Wick’s has been a client of Burkhart’s for many years, and they love experimenting with eye-catching and memorable OOH.READ MORE
Do you market to consumers or businesses? Or both? The type of audience can have a big impact on the type of marketing you do.
From large corporations to small mom-and-pop shops, every successful business needs a marketing strategy. Successful marketing strategies are integrated, meaning they combine traditional tactics (like billboards!) and non-traditional methods to maximize their impact and reach the largest audience possible.
With more than 28 million small businesses in the US, how can you make yours stand out?READ MORE
National Oil is a petroleum distributor based in Bluffton, Indiana. In business for over 70 years, they provide gasolines, fuels, and oils for motor vehicles, home heating, and farms. In an effort to increase users of their Marathon Visa credit cards, an OOH campaign was created, leading the company toward successful results.
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Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots. In an effort to increase awareness of open shift positions, they turned to Burkhart and outdoor advertising for some relevant messaging and designs.
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The City of Plymouth is in the heart of the Midwest, and is home to a variety of sought-after tourist locations, including the Marshall County Historic Museum, Swan Lake Resort, Ancilla College, Marshall County Blueberry Festival and historic downtown. Check out the City of Plymouth’s success story on how the use of OOH advertising increased awareness and tourism in their small town.READ MORE
When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.
Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full menu, homemade pies and hand-dipped milkshakes make this local spot the perfect classic diner. Check out Nick’s Kitchen’s success story on how the use of OOH advertising increased sales and restaurant recognition in their market.READ MORE
Honey’s is committed to both the local economy and providing the highest quality in everything they do and sell. Their vision was to create a special place where you, your family and friends can meet, hangout and share a treat. Take a look below at Honey’s success story on how the use of OOH advertising increased visibility of their product, as well as sales.READ MORE
It’s no secret that Burkhart loves billboards—it’s been our business for over 50 years, and we’re always looking for innovative, effective and efficient ways to improve not only our business, but our client’s business.READ MORE