What an exciting time for outdoor advertising!READ MORE
Billboard design is all about the simple process of elimination.READ MORE
Out of home (OOH) advertising has a long and illustrious history. From the early days of sign painting to the recent developments in social interaction technology, outdoor advertising has always evolved with the times while staying true to its roots.
Ahhh, summertime. The sun is shining, the birds are chirping, people are traveling and the billboards are working hard for your business.READ MORE
Congratulations to all the winners and finalists of the 2017 OBIE Awards! READ MORE
Outdoor advertising is an exercise in simplicity. This is a visual exercise.
National Oil is a petroleum distributor based in Bluffton, Indiana. In business for over 70 years, they provide gasolines, fuels, and oils for motor vehicles, home heating, and farms. In an effort to increase users of their Marathon Visa credit cards, an OOH campaign was created, leading the company toward successful results.
Did you know that more than half of US adults noticed billboard advertising in the last month? Most of them agreed that OOH ads are more noticeable than any other form of media.
Ever wonder what the view is like from the top of a billboard? Last fall, we captured some GoPro footage while our installation team posted this design for our client, Freedom Heating & Plumbing.
Trends are tricky when it comes to your business. There are many questions that arise about brand integrity, relevance and competition. How do you decide which trends are worth following? How can you make a change while still remaining true to your mission?
These are all questions that Joy Chen, contributing writer to Entrepreneur Magazine, works to examine and answer in a recent article, “Capitalize on Trends But Stand Firm on Your Identity,” and we’ve pulled out some of our favorite advice below.
It’s no secret that Burkhart loves billboards—it’s been our business for over 50 years, and we’re always looking for innovative, effective and efficient ways to improve not only our business, but our client’s business.READ MORE