Out of Home Advertising Continues to Outperform
What an exciting time for outdoor advertising!READ MORE
Tag: ooh industry
The Art of Subtraction
Billboard design is all about the simple process of elimination.READ MORE
History of Out of Home
Out of home (OOH) advertising has a long and illustrious history. From the early days of sign painting to the recent developments in social interaction technology, outdoor advertising has always evolved with the times while staying true to its roots.
Summer Lovin’ on Billboards
Ahhh, summertime. The sun is shining, the birds are chirping, people are traveling and the billboards are working hard for your business.READ MORE
Our OBIE Favorites
Congratulations to all the winners and finalists of the 2017 OBIE Awards! READ MORE
The Physics of Simplicity
Outdoor advertising is an exercise in simplicity. This is a visual exercise.
Success Story: National Oil & Gas
National Oil is a petroleum distributor based in Bluffton, Indiana. In business for over 70 years, they provide gasolines, fuels, and oils for motor vehicles, home heating, and farms. In an effort to increase users of their Marathon Visa credit cards, an OOH campaign was created, leading the company toward successful results.
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Not So Pixel Perfect
Did you know that more than half of US adults noticed billboard advertising in the last month? Most of them agreed that OOH ads are more noticeable than any other form of media.
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8 Reasons You Need a Billboard
Inspired by this video by Bishopp Advertising, we’ve got the top 8 reasons that you need a billboard to help promote your business.
Let Fees Be Waived & Billboards Installed
Ever wonder what the view is like from the top of a billboard? Last fall, we captured some GoPro footage while our installation team posted this design for our client, Freedom Heating & Plumbing.
Timely, Relevant, Trending
Trends are tricky when it comes to your business. There are many questions that arise about brand integrity, relevance and competition. How do you decide which trends are worth following? How can you make a change while still remaining true to your mission?
These are all questions that Joy Chen, contributing writer to Entrepreneur Magazine, works to examine and answer in a recent article, “Capitalize on Trends But Stand Firm on Your Identity,” and we’ve pulled out some of our favorite advice below.
OOH Up in Q3
It’s no secret that Burkhart loves billboards—it’s been our business for over 50 years, and we’re always looking for innovative, effective and efficient ways to improve not only our business, but our client’s business.READ MORE