Here we are, yet again, on the brink of a new year. Amongst your resolutions, it’s important to include your new Q1 media plan. Have you considered a strategy to reach your business goals in 2022? The Burkhart team is ready to help you reach those goals.READ MORE
Fun fact: 2020 Small Business Saturday spending reached a total of $19.8 billion! That’s a record high. More than 50 percent of Americans reported that they shop small for the holiday, so don’t miss out on this year’s Small Business Saturday on November 27. READ MORE
We’re capping off the first month of 2019 and collected a few key reminders when creating effective out of home. We all know that less equals more, but creating a simple eye-catching design can drive more traffic and have a more effective result. READ MORE
Can you believe it? Another year has gone by, and we’re headed into 2019. New year, new marketing plan! Have you developed your strategy to help you reach you business goals in 2019? We hope that Burkhart is part of it!
When it comes to successfully integrating out of home advertising in your 2019 strategy, here are some of our top tips:
It’s no secret in the out of home industry that billboards and other forms of outdoor media are powerful message drivers. But what is not well known is how much more effective they are than other forms of new-age advertising.READ MORE
It’s the holiday season, and while there’s lots of ways to have a successful Q4, there are also many things that hinder your success.READ MORE
What an exciting time for outdoor advertising!READ MORE
Out of home (OOH) advertising has a long and illustrious history. From the early days of sign painting to the recent developments in social interaction technology, outdoor advertising has always evolved with the times while staying true to its roots.
From large corporations to small mom-and-pop shops, every successful business needs a marketing strategy. Successful marketing strategies are integrated, meaning they combine traditional tactics (like billboards!) and non-traditional methods to maximize their impact and reach the largest audience possible.
Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots. In an effort to increase awareness of open shift positions, they turned to Burkhart and outdoor advertising for some relevant messaging and designs.
Did you know that more than half of US adults noticed billboard advertising in the last month? Most of them agreed that OOH ads are more noticeable than any other form of media.
Trends are tricky when it comes to your business. There are many questions that arise about brand integrity, relevance and competition. How do you decide which trends are worth following? How can you make a change while still remaining true to your mission?
These are all questions that Joy Chen, contributing writer to Entrepreneur Magazine, works to examine and answer in a recent article, “Capitalize on Trends But Stand Firm on Your Identity,” and we’ve pulled out some of our favorite advice below.