What Makes OOH Work?
As an outdoor company, we know the impact of out of home advertising because we see the results every day. But that doesn’t mean we don’t love good research that really demonstrates its power!READ MORE
Tag: effective
A Vote for OOH
Politics is a competitive place, especially in today’s bi-partisan climate. But one thing both parties can agree on is that out of home advertising is an effective way to reach potential voters.READ MORE
Go Outdoors: How billboards beat out social ads
It’s no secret in the out of home industry that billboards and other forms of outdoor media are powerful message drivers. But what is not well known is how much more effective they are than other forms of new-age advertising.READ MORE
Three Steps to a Strategic Plan
With the holidays fast approaching, it’s time to get shoppers in the door of your business.READ MORE
Success Story: Tractor Supply Co
Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots. In an effort to increase awareness of open shift positions, they turned to Burkhart and outdoor advertising for some relevant messaging and designs.
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8 Reasons You Need a Billboard
Inspired by this video by Bishopp Advertising, we’ve got the top 8 reasons that you need a billboard to help promote your business.
Success Story: City of Plymouth
The City of Plymouth is in the heart of the Midwest, and is home to a variety of sought-after tourist locations, including the Marshall County Historic Museum, Swan Lake Resort, Ancilla College, Marshall County Blueberry Festival and historic downtown. Check out the City of Plymouth’s success story on how the use of OOH advertising increased awareness and tourism in their small town.READ MORE
Who Are You Talking To: Targeting the Right Audience
When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.