Where Digital Advertises
While giant companies like Facebook and Google make millions on digital advertising, they turn to out of home advertising for their own marketing.
Tag: Digital
Celebrating Greatness with Out of Home
It’s always a tough time when someone who means so much to us passes away. One way to commemorate such a lifetime of inspiration and achievement is to celebrate their life through digital out of home.READ MORE
Outdoor: A Real Tease
Out of home advertising is versatile and allows for unique creativity. From extensions on bulletins to one-of-a-kind digital billboard capabilities, it’s easy for your brand to stand out among other advertisers. However, one tactic that we continue to see work particularly well is the “tease and reveal.”
Burkhart Engages Indiana Drivers With New Digital Network
By Marc Raybin, Cardinal Communications Strategies
Burkhart Advertising is changing the way travelers engage with billboards across Northern Indiana with its bold initiative to install dynamic digital structures across multiple counties.
“Our approach has always been methodical, but late last year we saw an opportunity to ramp up our digital presence by more than 50 percent with the catch being we had to complete the entire project in only one quarter to get it done by the end of the year,” says Charlie Miller, Burkhart’s third-generation chief executive officer. “We had to convert eight digital billboards in winter weather conditions where temperatures typically fall well into the negative degrees and wind whips across the plains at dangerous speeds.” READ MORE
Go Outdoors: How billboards beat out social ads
It’s no secret in the out of home industry that billboards and other forms of outdoor media are powerful message drivers. But what is not well known is how much more effective they are than other forms of new-age advertising.READ MORE
The Digital Advantage
While billboards are the oldest form of advertising, they are also a medium that continues to advance as the industry grows and changes.READ MORE
Out of Home Advertising Continues to Outperform
What an exciting time for outdoor advertising!READ MORE
Not So Pixel Perfect
Did you know that more than half of US adults noticed billboard advertising in the last month? Most of them agreed that OOH ads are more noticeable than any other form of media.
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A Look Behind the Design Scenes
It’s that time of year again when the roadways all around Indiana are lit up with holiday billboards! From wreaths and trees to carolers and cookies, these designs can’t help but get you in the holiday spirit. READ MORE
Thankful for Billboards
With Thanksgiving this week, we thought we’d gather up our favorite Thanksgiving designs from our clients and share them here on our blog. READ MORE
Quick to OOH With a Cubs Win
In an amazing feat of sportsmanship and competition, the Chicago Cubs finally take home the 2016 World Series READ MORE
The Power of Digital
While we have been known for our impressive inventory over 38 counties in Northern Indiana, we also pride ourselves on our technological innovations in the world of digital outdoor advertising. We now have multiple units across South Bend, Fort Wayne, Madison and Anderson, with plans for more units across our markets in the coming years.
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Mrs Wicks Gets an A+ For Creativity
As the school year comes to a close Mrs Wicks Pies down in our mid-Indiana market came to us to help them advertise their pies to the 2016 graduating class. With a small poster buy and some additional digital messaging, Mrs Wicks passed Advertising 101 with flying colors.
RIP Prince
The latest digital tribute from Burkhart Advertising, running on our digital units across Indiana.