A Vote for OOH
Politics is a competitive place, especially in today’s bi-partisan climate. But one thing both parties can agree on is that out of home advertising is an effective way to reach potential voters.READ MORE
Tag: campaign
Seven Things for a Solid Strategy
Starting a new marketing campaign is exciting! There’s the opportunity to brainstorm, come up with creative ideas, and try out new ways to reach your customers.READ MORE
Importance of Integrated Marketing
From large corporations to small mom-and-pop shops, every successful business needs a marketing strategy. Successful marketing strategies are integrated, meaning they combine traditional tactics (like billboards!) and non-traditional methods to maximize their impact and reach the largest audience possible.
Let Fees Be Waived & Billboards Installed
Ever wonder what the view is like from the top of a billboard? Last fall, we captured some GoPro footage while our installation team posted this design for our client, Freedom Heating & Plumbing.
Who Are You Talking To: Targeting the Right Audience
When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.
Success Story: Nick’s Kitchen
Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full menu, homemade pies and hand-dipped milkshakes make this local spot the perfect classic diner. Check out Nick’s Kitchen’s success story on how the use of OOH advertising increased sales and restaurant recognition in their market.READ MORE
Success Story: Honey’s Frozen Treats
Honey’s is committed to both the local economy and providing the highest quality in everything they do and sell. Their vision was to create a special place where you, your family and friends can meet, hangout and share a treat. Take a look below at Honey’s success story on how the use of OOH advertising increased visibility of their product, as well as sales.READ MORE