Our OBIE Favorites
Congratulations to all the winners and finalists of the 2019 OBIE Awards!
READ MORETag: billboards
Where Digital Advertises
While giant companies like Facebook and Google make millions on digital advertising, they turn to out of home advertising for their own marketing.
Outdoor: A Real Tease
Out of home advertising is versatile and allows for unique creativity. From extensions on bulletins to one-of-a-kind digital billboard capabilities, it’s easy for your brand to stand out among other advertisers. However, one tactic that we continue to see work particularly well is the “tease and reveal.”
Burkhart Engages Indiana Drivers With New Digital Network
By Marc Raybin, Cardinal Communications Strategies
Burkhart Advertising is changing the way travelers engage with billboards across Northern Indiana with its bold initiative to install dynamic digital structures across multiple counties.
“Our approach has always been methodical, but late last year we saw an opportunity to ramp up our digital presence by more than 50 percent with the catch being we had to complete the entire project in only one quarter to get it done by the end of the year,” says Charlie Miller, Burkhart’s third-generation chief executive officer. “We had to convert eight digital billboards in winter weather conditions where temperatures typically fall well into the negative degrees and wind whips across the plains at dangerous speeds.” READ MORE
A Vote for OOH
Politics is a competitive place, especially in today’s bi-partisan climate. But one thing both parties can agree on is that out of home advertising is an effective way to reach potential voters.READ MORE
Think Outside the Board
Billboards are really a unique form of advertising. Not only are they the largest medium, but arguably the loudest, too.READ MORE
Go Outdoors: How billboards beat out social ads
It’s no secret in the out of home industry that billboards and other forms of outdoor media are powerful message drivers. But what is not well known is how much more effective they are than other forms of new-age advertising.READ MORE
Spring Design Inspiration
It’s officially spring! While the weather may not be bright and sunny just yet, we’ve rounded up our favorite fresh design picks to help us embrace the season.READ MORE
2017 Burkhart ADDY Award Winners
The American Advertising Awards is an annual competition that honors the best and most effective in design and marketing. READ MORE
Best of Burkhart
It’s been an incredibly creative year around the Burkhart offices, so we’ve compiled our favorite artwork from 2017! READ MORE
In The Know on OOH
While billboards are arguably the oldest form of advertising, their scale, reach and effectiveness easily translate into the 21st century.READ MORE
Out of Home Advertising Continues to Outperform
What an exciting time for outdoor advertising!READ MORE
History of Out of Home
Out of home (OOH) advertising has a long and illustrious history. From the early days of sign painting to the recent developments in social interaction technology, outdoor advertising has always evolved with the times while staying true to its roots.
Summer Lovin’ on Billboards
Ahhh, summertime. The sun is shining, the birds are chirping, people are traveling and the billboards are working hard for your business.READ MORE
7 Tips to a Bold Brand
With more than 28 million small businesses in the US, how can you make yours stand out?READ MORE
Not So Pixel Perfect
Did you know that more than half of US adults noticed billboard advertising in the last month? Most of them agreed that OOH ads are more noticeable than any other form of media.
READ MORE
Reaching Generation Z
While Generation Z is reported to be the most “accessible age group of all time,” companies are still struggling to find the best way to get their message to them with positive and profitable outcomes.READ MORE
Let Fees Be Waived & Billboards Installed
Ever wonder what the view is like from the top of a billboard? Last fall, we captured some GoPro footage while our installation team posted this design for our client, Freedom Heating & Plumbing.
Success Story: City of Plymouth
The City of Plymouth is in the heart of the Midwest, and is home to a variety of sought-after tourist locations, including the Marshall County Historic Museum, Swan Lake Resort, Ancilla College, Marshall County Blueberry Festival and historic downtown. Check out the City of Plymouth’s success story on how the use of OOH advertising increased awareness and tourism in their small town.READ MORE
Who Are You Talking To: Targeting the Right Audience
When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.
For the Love of Billboards
Love and billboards are in the air this season, and we’re taking a look back at some of our favorite Valentine’s Day-themed billboards designs from some top clients.
OOH Up in Q3
It’s no secret that Burkhart loves billboards—it’s been our business for over 50 years, and we’re always looking for innovative, effective and efficient ways to improve not only our business, but our client’s business.READ MORE
Thankful for Billboards
With Thanksgiving this week, we thought we’d gather up our favorite Thanksgiving designs from our clients and share them here on our blog. READ MORE
Only One Label Counts
Created by the award-winning agency that developed the Feel the Real industry campaign in 2015, this new OOH campaign drives consumers to a user-friendly website (VoteToCount.com) that guides people to voter registration in their home jurisdictions. Besides encouraging voter registration and turnout, VoteToCount also highlights OOH’s connection to online and social media by allowing consumers to customize and share their personal identity labels via social media channels. (via OAAA Outlook)