Tag: advertising

Extend your Reach

Design is always more interesting when you color outside the lines—that’s why we love when clients are willing to break boundaries by adding extensions and other nontraditional materials to their outdoor advertising. READ MORE

The Fine Art of Outdoor

Unless you live under a rock, you’ve likely seen outdoor advertising in one form or another—whether it was a billboard, wallscape, digital display or guerilla tactics. What you might not have seen is modern day hand-painted outdoor. READ MORE

Plan Ahead for Q4

It may be hard to believe, but we’re more than halfway through 2018. The holiday season is right around the corner. For many small businesses, the late summer months and fall are a crucial time for reaching their annual goals. But success doesn’t happen by accident – planning makes all the difference.

READ MORE

All’s Fair in Outdoor Advertising

Outdoor advertising is versatile—it’s a great way to promote a range of products and services. But, as the summer begins in Indiana, one of our favorite uses of billboards is to promote local summer events. The annual county fair depends on billboards to drive awareness every year, and for good reason!READ MORE

A Vote for OOH

Politics is a competitive place, especially in today’s bi-partisan climate. But one thing both parties can agree on is that out of home advertising is an effective way to reach potential voters.READ MORE

A Matter of Opinion

Making the right decisions for your business can be tough, especially when it comes to your marketing plan and design strategies. But did you know that asking for opinions from your friends and colleagues may be doing your business more harm than good?

READ MORE

Success Story: National Oil & Gas

National Oil is a petroleum distributor based in Bluffton, Indiana. In business for over 70 years, they provide gasolines, fuels, and oils for motor vehicles, home heating, and farms. In an effort to increase users of their Marathon Visa credit cards, an OOH campaign was created, leading the company toward successful results.
READ MORE

Success Story: Tractor Supply Co

Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots. In an effort to increase awareness of open shift positions, they turned to Burkhart and outdoor advertising for some relevant messaging and designs.
READ MORE

Success Story: Nick’s Kitchen

Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full  menu, homemade pies and hand-dipped milkshakes make this local spot the perfect classic diner. Check out Nick’s Kitchen’s success story on how the use of OOH advertising increased sales and restaurant recognition in their market.READ MORE

Timely, Relevant, Trending

Trends are tricky when it comes to your business. There are many questions that arise about brand integrity, relevance and competition. How do you decide which trends are worth following? How can you make a change while still remaining true to your mission?

These are all questions that Joy Chen, contributing writer to Entrepreneur Magazine, works to examine and answer in a recent article, “Capitalize on Trends But Stand Firm on Your Identity,” and we’ve pulled out some of our favorite advice below.

 

READ MORE

Success Story: Honey’s Frozen Treats

Honey’s is committed to both the local economy and providing the highest quality in everything they do and sell. Their vision was to create a special place where you, your family and friends can meet, hangout and share a treat. Take a look below at Honey’s  success story on how the use of OOH advertising increased visibility of their product, as well as sales.READ MORE