Tractor Supply Company


Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots.

Client Objective

The main objective was to build engagement for online employment applications and increase awareness of the brand.

Solution Strategy

Looking to promote staffing opportunities, Tractor Supply Co. leveraged three OOH platforms—posters, bulletins and digital—along with other advertising mediums to maximize exposure.


With the combined approach and being in-market, Tractor Supply Co. had an increase in online employment applications. Outdoor advertising proved to be more effective and less expensive than the other advertising tactics.

In Our Client’s Words

“I had [an] immediate response. Burkhart provided different solutions for me to choose from after one conversation. The amount of ad views is incredible, and the media buy was an honest transaction.”
– Carrie Seymour, HR Manager

Download as a PDF