Rex Byers


Rex Byers Heating and Cooling is family-owned and has been in the HVAC business for over 35 years. Home of the Service Super Heroes, the friendly staff pride themselves on top customer service and their skilled and professional technicians.

Client Objective

To generate awareness of their service and increase the number of service appointments scheduled.

Solution Strategy

With a cross-medium advertising approach, a friendly new cartoon character was used to deliver a mix of branding and promotional messages across eight rotating posters and build a large footprint.


With the complementary approach, the Rex Byers team was able to build share of mind in their market and the surrounding area.

Download as a PDF