Nick’s Kitchen

Client

Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full menu, homemade pies, and hand-dipped milk shakes makes Nick’s Kitchen a perfect diner.

Client Objective

To build interest and awareness to increase daily customers by specifically promoting their pork tenderloin sandwich.

Solution Strategy

Leveraging the strong placement on the nearby highway, a simple design featuring a strong, relevant tagline and eye-catching extension was needed to accomplish their goals.

Outcome

Nick’s Kitchen made an impact with their local regulars along with sparking new customers attention. Being in a smaller town with limited advertising options, outdoor media proved itself to be the solution at getting the word out which delivered a record boost in sales.

In Our Client’s Words

“I could feel the rise of new customers and sales within two weeks of launching our campaign. Out-of-the-box is what we need[ed] and the creative just popped for me. The tagline has taken on a life of it’s own and [we] plan to use throughout the restaurant.”

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