Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full menu, homemade pies, and hand-dipped milk shakes makes Nick’s Kitchen a perfect diner.
To build interest and awareness to increase daily customers by specifically promoting their pork tenderloin sandwich.
Leveraging the strong placement on the nearby highway, a simple design featuring a strong, relevant tagline and eye-catching extension was needed to accomplish their goals.
Nick’s Kitchen made an impact with their local regulars along with sparking new customers attention. Being in a smaller town with limited advertising options, outdoor media proved itself to be the solution at getting the word out which delivered a record boost in sales.
In Our Client’s Words
“I could feel the rise of new customers and sales within two weeks of launching our campaign. Out-of-the-box is what we need[ed] and the creative just popped for me. The tagline has taken on a life of it’s own and [we] plan to use throughout the restaurant.”