Client
The new state-of-the-art Courtyard hotel provides greater flexibility and choices for guests. Attached to the new Horizon Convention Center and Thr3e Wise Men restaurant/brewery in Muncie, this location is perfect for business or pleasure.
Client Objective
To increase awareness of the hotel opening and steal share-of-mind from local competitors.
Solution Strategy
Leveraging the digital platform, custom messaging was used to count down to the Courtyard Marriott opening to build suspense.
Outcome
The Courtyard by Marriott had a successful grand opening with strong sales.
In Our Client’s Words
“The digital unit in Muncie is in a desirable location, and the use of digital [outdoor] is cost effective for us.”
