Courtyard by Marriott


The new state-of-the-art Courtyard hotel provides greater flexibility and choices for guests. Attached to the new Horizon Convention Center and Thr3e Wise Men restaurant/brewery in Muncie, this location is perfect for business or pleasure.

Client Objective

To increase awareness of the hotel opening and steal share-of-mind from local competitors.

Solution Strategy

Leveraging the digital platform, custom messaging was used to count down to the Courtyard Marriott opening to build suspense.


The Courtyard by Marriott had a successful grand opening with strong sales.

In Our Client’s Words

“The digital unit in Muncie is in a desirable location, and the use of digital [outdoor] is cost effective for us.”

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