The new state-of-the-art Courtyard hotel provides greater flexibility and choices for guests. Attached to the new Horizon Convention Center and Thr3e Wise Men restaurant/brewery in Muncie, this location is perfect for business or pleasure.
To increase awareness of the hotel opening and steal share-of-mind from local competitors.
Leveraging the digital platform, custom messaging was used to count down to the Courtyard Marriott opening to build suspense.
The Courtyard by Marriott had a successful grand opening with strong sales.
In Our Client’s Words
“The digital unit in Muncie is in a desirable location, and the use of digital [outdoor] is cost effective for us.”