Client
Organization dedicated to quality and personable care for their Behavioral Health patients.
Client Objective
To tell the Adams Memorial story through strong taglines and patient stories, and to bring to life the center of Adams Memorial’s purpose.
Solution Strategy
Six annual poster faces swapping creative quarterly with various service lines for an always-on-brand presence. Used one location to place messaging in their competitor’s market to test effectiveness.
Outcome
With the campaign in their market and strong messaging with the “everywhere” placement, the community responded with increased logo recognition, and Adams Memorial used the billboard campaign as a catalyst for other arms of the marketing strategy.
In Our Client’s Words
“Burkhart has been a catalyst for [us] for many years. As we start a new advertising campaign, we always begin with our Burkhart team and billboards which are strategically placed throughout our service area. The billboard design process helps us to get the creative wheels turning and simplifies our message.”
– Susan Sefton, Director of Marketing
