History & Vision
The year was 1964. Studebaker had closed its doors and South Bend was suffering. National newspaper and radio commentator Walter Winchell reportedly said that grass would overtake the streets of South Bend.
Amidst the economic and social depression, one man sought to inspire his neighbors. Charles Burkhart posted signs throughout town that read “I believe in South Bend” – a phrase that became a rallying cry for the community. This was the foundation for the company Burkhart founded the same year, Burkhart Advertising.
Still family-owned and operated by a third generation of Burkhart descendants, today the company partners with local and national clients to reach more than 3 million people with out-of-home advertising. Burkhart’s community has grown to include virtually all of northern Indiana.