It’s a well known fact that simple, short headlines garner the most attention and memorability in out of home. But, there are always exceptions to the rule. A long message flips that rule on its head, which can lead to a greater response.READ MORE
As people drive past your design, they have a very short window to digest your message. One of the first things processed by your brain is color, so it’s absolutely essential the colors you choose reinforce your message, not distract from it.READ MORE
As we wrap up another fantastic year here at Burkhart, we would like to take time to reflect on just a few of our favorite and most effective designs from 2019. READ MORE
OAAA and the OOH industry launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign, created by agency Extra Credit Projects, highlights OOH’s ability to amplify and enhance media plans, offering creative impact and contextual relevance while driving digital and mobile performance. READ MORE
As it gets cooler and the leaves begin to fall, Halloween-themed billboards begin to rise. This gives businesses an opportunity to be relevent, fun and –if done right– even a little spooky. READ MORE
When selecting a font or typeface for your billboard, it’s essential to choose wisely. Onlookers only have a few seconds to digest the information displayed. Complicated or wordy designs can be overwhelming to look at and ultimately underwhelming for your bottom line. READ MORE
Staying ahead of trends can be tricky for your business. How do you decide which trends are worth following? Which ones are relevant to your business? Which one will your competition take advantage of? READ MORE
Whether it’s an album release, a once-in-a-lifetime concert, or a weekend festival packed with live shows, out of home advertising always delivers a punch that no other media form can.READ MORE
Celebrating America’s independence with a bang is always something we can agree on. Here are some examples of out of home advertising from our archives that really nailed what 4th of July means to us.READ MORE
Out of home advertising is a unique business, and the boundaries of creativity are endless.READ MORE
It can seem to be a daunting task considering all the factors that go into a successful out of home ad. The message, the audience, the location, the time frame that it will be posted.READ MORE
We’re capping off the first month of 2019 and collected a few key reminders when creating effective out of home. We all know that less equals more, but creating a simple eye-catching design can drive more traffic and have a more effective result. READ MORE
In an amazing feat of sportsmanship and competition, the Chicago Cubs finally take home the 2016 World Series READ MORE
The latest round of Potawatomi Zoo creative has hit the streets of St Joseph and Elkhart counties, and once again it’s the simple, bold and colorful designs that are grabbing attention of families all over Northern Indiana. While the latest feature some new faces to the zoo, past zoo branding has always featured the zoo’s diverse take on the animal kingdom. Check out not only the new designs, but some of our favorites from past years, below.
Teacher’s Credit Union (TCU) has been a long-time client of Burkhart, and one of our creative team’s favorite clients to work for. The spring campaign, which was dotted all over northern Indiana, not only featured simple outdoor, but also some 3-dimensional pin-points, crafted by our very own Sign Division.
OOH media is put to the test in OAAA’s latest “Feel the Real” campaign.
In a world that’s becoming dominated with hand-held technology, digital advertising is taking over the little screens. But real digital advertising takes place outdoors, and the Outdoor Advertising Association of America (OAAA) took on the task of revealing the poster of digital billboards.
Learn more about their findings here.
Potawatomi Zoo runs wild around town with new bus wrap.
Featured on a Transpo bus that runs from downtown to the zoo and back, this new bus wrap advertising the Potawatomi Zoo featured many of the attraction’s well-known and loved animals, encouraging you to stop by for a roaring good time.
The latest poster campaign around South Bend has baseball fans itching to get back to the field. See more Burkhart creative in our Creative Collection.