Celebrating 2020 Seniors

With schools shutting their doors for the remainder of the year, many seniors missed out on several rights of passage –walking the stage at graduation, prom and final sports seasons just to name a few.

Here are some examples of how Northern Indiana school districts have expressed their congratulations to these bright young minds using out of home. READ MORE

Making Business Better Highlight: Real Estate

Leveraging out of home in real estate is a game changer in local markets. Targeting sellers and buyers in areas where real estate is being sold can significantly increase the effectiveness of an agency connecting with its consumers.

Check out a few of our favorite creative strategies for our real estate clients.READ MORE

Making Business Better Highlight: Food & Drink

Out of home has always been a large component in any media buy for the food and drink industry. It allows for some of the more interesting and visual approaches that connect with consumers on a mouth-watering level.

The location of billboards can be key in directing consumers to a specific restaurant, maybe one they’ve never heard of, or where to buy a product they’re craving.

Here are some tasteful designs carefully crafted to entice passerbys.READ MORE

Making Business Better Highlight: Education

Whether it’s recruiting future students or uplifting current ones, out of home advertising remains a staple in education from elementary to university. 

Some top schools in our community use out of home to showcase programs and highlight student success.

Here are some unique approaches Burkhart has devised for Northern Indiana’s prestigious educational programs.READ MORE

COVID-19 Update

To all of our Customers, Partners and Friends,

We pray this letter finds you and your loved ones healthy and safe.

At Burkhart, we are so very grateful for your business and the opportunity to be your partner; especially during these challenging times. READ MORE

Advertisement Overtime

In lieu of last night’s game, we found it an appropriate time to reflect on a few of our favorite Super Bowl commercials. Although TV broadcast isn’t our particular forte, they affect our culture and set a standard across media platforms throughout the year.

In no particular order, here are our top five that tugged on our heart strings, or simply couldn’t get out of our heads. READ MORE

When More is More

It’s a well known fact that simple, short headlines garner the most attention and memorability in out of home. But, there are always exceptions to the rule. A long message flips that rule on its head, which can lead to a greater response.READ MORE

Out of Home Is Real

OAAA and the OOH industry launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign, created by agency Extra Credit Projects, highlights OOH’s ability to amplify and enhance media plans, offering creative impact and contextual relevance while driving digital and mobile performance. READ MORE

I’m Your Type

When selecting a font or typeface for your billboard, it’s essential to choose wisely. Onlookers only have a few seconds to digest the information displayed. Complicated or wordy designs can be overwhelming to look at and ultimately underwhelming for your bottom line. READ MORE

OOH & Ahhhh

Celebrating America’s independence with a bang is always something we can agree on. Here are some examples of out of home advertising from our archives that really nailed what 4th of July means to us.

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Potawatomi Zoo earns its advertising stripes once again

The latest round of Potawatomi Zoo creative has hit the streets of St Joseph and Elkhart counties, and once again it’s the simple, bold and colorful designs that are grabbing attention of families all over Northern Indiana. While the latest feature some new faces to the zoo, past zoo branding has always featured the zoo’s diverse take on the animal kingdom. Check out not only the new designs, but some of our favorites from past years, below.

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Here’s to You, TCU!

Teacher’s Credit Union (TCU) has been a long-time client of Burkhart, and one of our creative team’s favorite clients to work for. The spring campaign, which was dotted all over northern Indiana, not only featured simple outdoor, but also some 3-dimensional pin-points, crafted by our very own Sign Division.

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OOH media is put to the test

OOH media is put to the test in OAAA’s latest “Feel the Real” campaign.

In a world that’s becoming dominated with hand-held technology, digital advertising is taking over the little screens. But real digital advertising takes place outdoors, and the Outdoor Advertising Association of America (OAAA) took on the task of revealing the poster of digital billboards.

Learn more about their findings here.

Potawatomi Zoo runs wild

Potawatomi Zoo runs wild around town with new bus wrap.

Featured on a Transpo bus that runs from downtown to the zoo and back, this new bus wrap advertising the Potawatomi Zoo featured many of the attraction’s well-known and loved animals, encouraging you to stop by for a roaring good time.