Congratulations to all the winners and finalists of the 2019 OBIE Awards!READ MORE
You see billboards every day, but how much do you really know about them? READ MORE
Outdoor advertising is continuing to show growth and expansion year after year. There’s many predictions about the future of our media, and we were inspired by the Outdoor Advertising Association of America’s CEO, Nancy Fletcher, as she took a look at what 2019 may have in store for the billboard industry.READ MORE
Can you believe it? Another year has gone by, and we’re headed into 2019. New year, new marketing plan! Have you developed your strategy to help you reach you business goals in 2019? We hope that Burkhart is part of it!
When it comes to successfully integrating out of home advertising in your 2019 strategy, here are some of our top tips:
It’s always a tough time when someone who means so much to us passes away. One way to commemorate such a lifetime of inspiration and achievement is to celebrate their life through digital out of home.READ MORE
Timeliness is key for certain businesses when it comes to out of home advertising. When the leaves begin to change and the air becomes a little more brisk billboards begin to change as well.READ MORE
It may be hard to believe, but we’re more than halfway through 2018. The holiday season is right around the corner. For many small businesses, the late summer months and fall are a crucial time for reaching their annual goals. But success doesn’t happen by accident – planning makes all the difference.
Out of home advertising is versatile and allows for unique creativity. From extensions on bulletins to one-of-a-kind digital billboard capabilities, it’s easy for your brand to stand out among other advertisers. However, one tactic that we continue to see work particularly well is the “tease and reveal.”
Recruiting for open positions in today’s job market can be time-consuming and difficult. Finding the right place to post becomes increasingly difficult with so many options. Luckily there’s a way that’s classier than the classifieds and more intuitive than online search engines: billboards. READ MORE
It’s no secret in the out of home industry that billboards and other forms of outdoor media are powerful message drivers. But what is not well known is how much more effective they are than other forms of new-age advertising.READ MORE
As Q1 quickly comes to a close, be prepared for a successful second quarter with some tips from Burkhart.READ MORE
While billboards are the oldest form of advertising, they are also a medium that continues to advance as the industry grows and changes.READ MORE
It’s been quite a year for not only Burkhart, but our clients, too!READ MORE
It’s Small Business Saturday, and Burkhart is proud to partner with many small businesses across Northern Indiana to help make their businesses better!READ MORE
While billboards are arguably the oldest form of advertising, their scale, reach and effectiveness easily translate into the 21st century.READ MORE
What an exciting time for outdoor advertising!READ MORE
Celebrate National Dessert Day with some sweet OOH.READ MORE
While we are big fans of billboards, advertising can be an expensive way to improve your business.READ MORE
Starting a new marketing campaign is exciting! There’s the opportunity to brainstorm, come up with creative ideas, and try out new ways to reach your customers.READ MORE
Have you ever stopped to wonder why your customers buy from you? Why do they need your products or services? And why do they pick you over other options available to them?
Out of home (OOH) advertising has a long and illustrious history. From the early days of sign painting to the recent developments in social interaction technology, outdoor advertising has always evolved with the times while staying true to its roots.
Do you market to consumers or businesses? Or both? The type of audience can have a big impact on the type of marketing you do.
Congratulations to all the winners and finalists of the 2017 OBIE Awards! READ MORE
Making the right decisions for your business can be tough, especially when it comes to your marketing plan and design strategies. But did you know that asking for opinions from your friends and colleagues may be doing your business more harm than good?
“Creative content is more important and in demand than ever”
National Oil is a petroleum distributor based in Bluffton, Indiana. In business for over 70 years, they provide gasolines, fuels, and oils for motor vehicles, home heating, and farms. In an effort to increase users of their Marathon Visa credit cards, an OOH campaign was created, leading the company toward successful results.
Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots. In an effort to increase awareness of open shift positions, they turned to Burkhart and outdoor advertising for some relevant messaging and designs.
Did you know that more than half of US adults noticed billboard advertising in the last month? Most of them agreed that OOH ads are more noticeable than any other form of media.
While Generation Z is reported to be the most “accessible age group of all time,” companies are still struggling to find the best way to get their message to them with positive and profitable outcomes.READ MORE