The Future of Out of Home

Outdoor advertising is continuing to show growth and expansion year after year. There’s many predictions about the future of our media, and we were inspired by the Outdoor Advertising Association of America’s CEO, Nancy Fletcher, as she took a look at what 2019 may have in store for the billboard industry.READ MORE

Outdoor: A Real Tease

Out of home advertising is versatile and allows for unique creativity. From extensions on bulletins to one-of-a-kind digital billboard capabilities, it’s easy for your brand to stand out among other advertisers. However, one tactic that we continue to see work particularly well is the “tease and reveal.”

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All’s Fair in Outdoor Advertising

Outdoor advertising is versatile—it’s a great way to promote a range of products and services. But, as the summer begins in Indiana, one of our favorite uses of billboards is to promote local summer events. The annual county fair depends on billboards to drive awareness every year, and for good reason!READ MORE

A Vote for OOH

Politics is a competitive place, especially in today’s bi-partisan climate. But one thing both parties can agree on is that out of home advertising is an effective way to reach potential voters.READ MORE

History of Out of Home

Out of home (OOH) advertising has a long and illustrious history. From the early days of sign painting to the recent developments in social interaction technology, outdoor advertising has always evolved with the times while staying true to its roots.

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Success Story: National Oil & Gas

National Oil is a petroleum distributor based in Bluffton, Indiana. In business for over 70 years, they provide gasolines, fuels, and oils for motor vehicles, home heating, and farms. In an effort to increase users of their Marathon Visa credit cards, an OOH campaign was created, leading the company toward successful results.
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Success Story: Tractor Supply Co

Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots. In an effort to increase awareness of open shift positions, they turned to Burkhart and outdoor advertising for some relevant messaging and designs.
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Success Story: City of Plymouth

The City of Plymouth is in the heart of the Midwest, and is home to a variety of sought-after tourist locations, including the Marshall County Historic Museum, Swan Lake Resort, Ancilla College, Marshall County Blueberry Festival and historic downtown. Check out the City of Plymouth’s success story on how the use of OOH advertising increased awareness and tourism in their small town.READ MORE

Who Are You Talking To: Targeting the Right Audience

When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.

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Success Story: Nick’s Kitchen

Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full  menu, homemade pies and hand-dipped milkshakes make this local spot the perfect classic diner. Check out Nick’s Kitchen’s success story on how the use of OOH advertising increased sales and restaurant recognition in their market.READ MORE