Congratulations to all the winners and finalists of the 2019 OBIE Awards!READ MORE
You see billboards every day, but how much do you really know about them? READ MORE
Outdoor advertising is continuing to show growth and expansion year after year. There’s many predictions about the future of our media, and we were inspired by the Outdoor Advertising Association of America’s CEO, Nancy Fletcher, as she took a look at what 2019 may have in store for the billboard industry.READ MORE
We’re capping off the first month of 2019 and collected a few key reminders when creating effective out of home. We all know that less equals more, but creating a simple eye-catching design can drive more traffic and have a more effective result. READ MORE
Out of home advertising is versatile and allows for unique creativity. From extensions on bulletins to one-of-a-kind digital billboard capabilities, it’s easy for your brand to stand out among other advertisers. However, one tactic that we continue to see work particularly well is the “tease and reveal.”
Outdoor advertising is versatile—it’s a great way to promote a range of products and services. But, as the summer begins in Indiana, one of our favorite uses of billboards is to promote local summer events. The annual county fair depends on billboards to drive awareness every year, and for good reason!READ MORE
Politics is a competitive place, especially in today’s bi-partisan climate. But one thing both parties can agree on is that out of home advertising is an effective way to reach potential voters.READ MORE
It’s no secret in the out of home industry that billboards and other forms of outdoor media are powerful message drivers. But what is not well known is how much more effective they are than other forms of new-age advertising.READ MORE
It’s officially spring! While the weather may not be bright and sunny just yet, we’ve rounded up our favorite fresh design picks to help us embrace the season.READ MORE
As Q1 quickly comes to a close, be prepared for a successful second quarter with some tips from Burkhart.READ MORE
While billboards are the oldest form of advertising, they are also a medium that continues to advance as the industry grows and changes.READ MORE
As a business owner, if you’re not working to grow your business, your business could be falling behind. It’s a neverending battle, but the rewards are worth it! And we’re here to help.READ MORE
In today’s political environment, advertising plays a strong role in communicating key issues and elections. Leveraging outdoor advertising is a cost-effective way to promote and increase awareness of your campaign.READ MORE
It’s the holiday season, and while there’s lots of ways to have a successful Q4, there are also many things that hinder your success.READ MORE
While billboards are arguably the oldest form of advertising, their scale, reach and effectiveness easily translate into the 21st century.READ MORE
What an exciting time for outdoor advertising!READ MORE
Starting a new marketing campaign is exciting! There’s the opportunity to brainstorm, come up with creative ideas, and try out new ways to reach your customers.READ MORE
Out of home (OOH) advertising has a long and illustrious history. From the early days of sign painting to the recent developments in social interaction technology, outdoor advertising has always evolved with the times while staying true to its roots.
Do you market to consumers or businesses? Or both? The type of audience can have a big impact on the type of marketing you do.
National Oil is a petroleum distributor based in Bluffton, Indiana. In business for over 70 years, they provide gasolines, fuels, and oils for motor vehicles, home heating, and farms. In an effort to increase users of their Marathon Visa credit cards, an OOH campaign was created, leading the company toward successful results.
Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots. In an effort to increase awareness of open shift positions, they turned to Burkhart and outdoor advertising for some relevant messaging and designs.
Did you know that more than half of US adults noticed billboard advertising in the last month? Most of them agreed that OOH ads are more noticeable than any other form of media.
Ever wonder what the view is like from the top of a billboard? Last fall, we captured some GoPro footage while our installation team posted this design for our client, Freedom Heating & Plumbing.
The City of Plymouth is in the heart of the Midwest, and is home to a variety of sought-after tourist locations, including the Marshall County Historic Museum, Swan Lake Resort, Ancilla College, Marshall County Blueberry Festival and historic downtown. Check out the City of Plymouth’s success story on how the use of OOH advertising increased awareness and tourism in their small town.READ MORE
When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.
Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full menu, homemade pies and hand-dipped milkshakes make this local spot the perfect classic diner. Check out Nick’s Kitchen’s success story on how the use of OOH advertising increased sales and restaurant recognition in their market.READ MORE