In Memory. In Outdoor.
Happy Memorial Day from Burkhart Advertising. Check out some of our favorite patriotic billboard designs to celebrate. READ MORE
Category: Inspiration
2019 ADDY Winner Round Up
Another successful year in the bag at the American Advertising Federation’s American Advertising Awards for Burkhart Advertising. Have a look at what really WOW’ed judges and see if maybe you’ll be inspired by some of our work.
READ MOREBurkhart Year in Review
As we enter into another new year, we would like to take time and look back to some great creative we have been able to produce for our
wonderful clients in 2018.
READ MORE
Celebrating Greatness with Out of Home
It’s always a tough time when someone who means so much to us passes away. One way to commemorate such a lifetime of inspiration and achievement is to celebrate their life through digital out of home.READ MORE
Up & Autumn
Timeliness is key for certain businesses when it comes to out of home advertising. When the leaves begin to change and the air becomes a little more brisk billboards begin to change as well.READ MORE
Accelerated Advertising
Whether it’s your daily commute, running errands or dropping the kids off at soccer practice, needless to say you’re in your car a lot. What better way to target vehicle owners than to get their attention en-route to their daily activities.READ MORE
An Extended Impact
How do you make the most effective advertising medium even more potent? Color outside the lines and break boundaries with a message that’s simple, memorable and bigger than most.READ MORE
Get Schooled in OOH
It’s the time of year when freshman and seniors alike make their way back to northern Indiana.READ MORE
Outdoor: A Real Tease
Out of home advertising is versatile and allows for unique creativity. From extensions on bulletins to one-of-a-kind digital billboard capabilities, it’s easy for your brand to stand out among other advertisers. However, one tactic that we continue to see work particularly well is the “tease and reveal.”
What Makes OOH Work?
As an outdoor company, we know the impact of out of home advertising because we see the results every day. But that doesn’t mean we don’t love good research that really demonstrates its power!READ MORE
All’s Fair in Outdoor Advertising
Outdoor advertising is versatile—it’s a great way to promote a range of products and services. But, as the summer begins in Indiana, one of our favorite uses of billboards is to promote local summer events. The annual county fair depends on billboards to drive awareness every year, and for good reason!READ MORE
A Higher Form of Hiring
Recruiting for open positions in today’s job market can be time-consuming and difficult. Finding the right place to post becomes increasingly difficult with so many options. Luckily there’s a way that’s classier than the classifieds and more intuitive than online search engines: billboards. READ MORE
Think Outside the Board
Billboards are really a unique form of advertising. Not only are they the largest medium, but arguably the loudest, too.READ MORE
Spring Design Inspiration
It’s officially spring! While the weather may not be bright and sunny just yet, we’ve rounded up our favorite fresh design picks to help us embrace the season.READ MORE
2017 Burkhart ADDY Award Winners
The American Advertising Awards is an annual competition that honors the best and most effective in design and marketing. READ MORE
Best of Burkhart
It’s been an incredibly creative year around the Burkhart offices, so we’ve compiled our favorite artwork from 2017! READ MORE
Out of Ho-Ho-Home for the Holidays
The holiday spirit finds its way to billboards this time of year, and we’ve rounded up our favorite themed designs in the gallery below!READ MORE
Art of the Holidays
What do you get when you mix a magical holiday idea and the Burkhart team?
A wintery billboard design featuring Santa himself to bring some holiday spirit to your day! READ MORE
Is Your Business Holiday Ready?
It’s almost the most wonderful time of the year!
How is your small business prepping for this busy time? Small Business Trends asked successful business owners for their insights and input on best practices. See our favorite tips below and read the whole article here.READ MORE
Making OOH Easy as Pie
Mrs. Wick’s has been a client of Burkhart’s for many years, and they love experimenting with eye-catching and memorable OOH.READ MORE
No-Cost Ways to Make Your Business Better
While we are big fans of billboards, advertising can be an expensive way to improve your business.READ MORE
Summer Lovin’ on Billboards
Ahhh, summertime. The sun is shining, the birds are chirping, people are traveling and the billboards are working hard for your business.READ MORE
The Physics of Simplicity
Outdoor advertising is an exercise in simplicity. This is a visual exercise.
Let Fees Be Waived & Billboards Installed
Ever wonder what the view is like from the top of a billboard? Last fall, we captured some GoPro footage while our installation team posted this design for our client, Freedom Heating & Plumbing.
Success Story: City of Plymouth
The City of Plymouth is in the heart of the Midwest, and is home to a variety of sought-after tourist locations, including the Marshall County Historic Museum, Swan Lake Resort, Ancilla College, Marshall County Blueberry Festival and historic downtown. Check out the City of Plymouth’s success story on how the use of OOH advertising increased awareness and tourism in their small town.READ MORE
Who Are You Talking To: Targeting the Right Audience
When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.
For the Love of Billboards
Love and billboards are in the air this season, and we’re taking a look back at some of our favorite Valentine’s Day-themed billboards designs from some top clients.
Timely, Relevant, Trending
Trends are tricky when it comes to your business. There are many questions that arise about brand integrity, relevance and competition. How do you decide which trends are worth following? How can you make a change while still remaining true to your mission?
These are all questions that Joy Chen, contributing writer to Entrepreneur Magazine, works to examine and answer in a recent article, “Capitalize on Trends But Stand Firm on Your Identity,” and we’ve pulled out some of our favorite advice below.
A Look Behind the Design Scenes
It’s that time of year again when the roadways all around Indiana are lit up with holiday billboards! From wreaths and trees to carolers and cookies, these designs can’t help but get you in the holiday spirit. READ MORE