Outdoor advertising is continuing to show growth and expansion year after year. There’s many predictions about the future of our media, and we were inspired by the Outdoor Advertising Association of America’s CEO, Nancy Fletcher, as she took a look at what 2019 may have in store for the billboard industry.READ MORE
We’re capping off the first month of 2019 and collected a few key reminders when creating effective out of home. We all know that less equals more, but creating a simple eye-catching design can drive more traffic and have a more effective result. READ MORE
Can you believe it? Another year has gone by, and we’re headed into 2019. New year, new marketing plan! Have you developed your strategy to help you reach you business goals in 2019? We hope that Burkhart is part of it!
When it comes to successfully integrating out of home advertising in your 2019 strategy, here are some of our top tips:
It’s always a tough time when someone who means so much to us passes away. One way to commemorate such a lifetime of inspiration and achievement is to celebrate their life through digital out of home.READ MORE
It may be hard to believe, but we’re more than halfway through 2018. The holiday season is right around the corner. For many small businesses, the late summer months and fall are a crucial time for reaching their annual goals. But success doesn’t happen by accident – planning makes all the difference.
By Marc Raybin, Cardinal Communications Strategies
“Our approach has always been methodical, but late last year we saw an opportunity to ramp up our digital presence by more than 50 percent with the catch being we had to complete the entire project in only one quarter to get it done by the end of the year,” says Charlie Miller, Burkhart’s third-generation chief executive officer. “We had to convert eight digital billboards in winter weather conditions where temperatures typically fall well into the negative degrees and wind whips across the plains at dangerous speeds.” READ MORE
Outdoor advertising is versatile—it’s a great way to promote a range of products and services. But, as the summer begins in Indiana, one of our favorite uses of billboards is to promote local summer events. The annual county fair depends on billboards to drive awareness every year, and for good reason!READ MORE
Recruiting for open positions in today’s job market can be time-consuming and difficult. Finding the right place to post becomes increasingly difficult with so many options. Luckily there’s a way that’s classier than the classifieds and more intuitive than online search engines: billboards. READ MORE
Politics is a competitive place, especially in today’s bi-partisan climate. But one thing both parties can agree on is that out of home advertising is an effective way to reach potential voters.READ MORE
Billboards are really a unique form of advertising. Not only are they the largest medium, but arguably the loudest, too.READ MORE
It’s no secret in the out of home industry that billboards and other forms of outdoor media are powerful message drivers. But what is not well known is how much more effective they are than other forms of new-age advertising.READ MORE
As Q1 quickly comes to a close, be prepared for a successful second quarter with some tips from Burkhart.READ MORE
While billboards are the oldest form of advertising, they are also a medium that continues to advance as the industry grows and changes.READ MORE
While many small businesses have got the traditional branding figured out, its modern counterpart that has yet to be taken advantage of.READ MORE
As a business owner, if you’re not working to grow your business, your business could be falling behind. It’s a neverending battle, but the rewards are worth it! And we’re here to help.READ MORE
It’s the holiday season, and while there’s lots of ways to have a successful Q4, there are also many things that hinder your success.READ MORE
It’s Small Business Saturday, and Burkhart is proud to partner with many small businesses across Northern Indiana to help make their businesses better!READ MORE
While billboards are arguably the oldest form of advertising, their scale, reach and effectiveness easily translate into the 21st century.READ MORE
While we are big fans of billboards, advertising can be an expensive way to improve your business.READ MORE
Starting a new marketing campaign is exciting! There’s the opportunity to brainstorm, come up with creative ideas, and try out new ways to reach your customers.READ MORE
Summer can be a busy time for small business owners, which not only means potentially more profits, but also more stress.READ MORE
Have you ever stopped to wonder why your customers buy from you? Why do they need your products or services? And why do they pick you over other options available to them?
Do you market to consumers or businesses? Or both? The type of audience can have a big impact on the type of marketing you do.
From large corporations to small mom-and-pop shops, every successful business needs a marketing strategy. Successful marketing strategies are integrated, meaning they combine traditional tactics (like billboards!) and non-traditional methods to maximize their impact and reach the largest audience possible.
Making the right decisions for your business can be tough, especially when it comes to your marketing plan and design strategies. But did you know that asking for opinions from your friends and colleagues may be doing your business more harm than good?
With more than 28 million small businesses in the US, how can you make yours stand out?READ MORE