Fostering creativity. Inspiring design. Growing business. Sharing expertise.

Timely, Relevant, Trending

Trends are tricky when it comes to your business. There are many questions that arise about brand integrity, relevance and competition. How do you decide which trends are worth following? How can you make a change while still remaining true to your mission?

These are all questions that Joy Chen, contributing writer to Entrepreneur Magazine, works to examine and answer in a recent article, “Capitalize on Trends But Stand Firm on Your Identity,” and we’ve pulled out some of our favorite advice below.

 

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Entrepreneurial Beliefs to Live By

As the new year approaches we’re inspired to search around for resolutions and advice on improving business in 2017.

Our latest search lead us to Entrepreneur lead us to this inspiring article on READ MORE

Success Story: Honey’s Frozen Treats

Honey’s is committed to both the local economy and providing the highest quality in everything they do and sell. Their vision was to create a special place where you, your family and friends can meet, hangout and share a treat. Take a look below at Honey’s  success story on how the use of OOH advertising increased visibility of their product, as well as sales.READ MORE

OOH Up in Q3

It’s no secret that Burkhart loves billboards—it’s been our business for over 50 years, and we’re always looking for innovative, effective and efficient ways to improve not only our business, but our client’s business.READ MORE

Only One Label Counts

Created by the award-winning agency that developed the Feel the Real industry campaign in 2015, this new OOH campaign drives consumers to a user-friendly website (VoteToCount.com) that guides people to voter registration in their home jurisdictions. Besides encouraging voter registration and turnout, VoteToCount also highlights OOH’s connection to online and social media by allowing consumers to customize and share their personal identity labels via social media channels. (via OAAA Outlook)

We’re going back to school with Walmart

Walmart Stores of Lafayette have record-breaking numbers of back to school sales in the Midwest, thanks in part to the design efforts through Burkhart Advertising. The local stores come to us every year and we always work to deliver the most compelling and relevant designs to push the back-to-school season. Check out this year’s simple creative, as well as past year’s art below.

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Potawatomi Zoo earns its advertising stripes once again

The latest round of Potawatomi Zoo creative has hit the streets of St Joseph and Elkhart counties, and once again it’s the simple, bold and colorful designs that are grabbing attention of families all over Northern Indiana. While the latest feature some new faces to the zoo, past zoo branding has always featured the zoo’s diverse take on the animal kingdom. Check out not only the new designs, but some of our favorites from past years, below.

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Here’s to You, TCU!

Teacher’s Credit Union (TCU) has been a long-time client of Burkhart, and one of our creative team’s favorite clients to work for. The spring campaign, which was dotted all over northern Indiana, not only featured simple outdoor, but also some 3-dimensional pin-points, crafted by our very own Sign Division.

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OOH media is put to the test

OOH media is put to the test in OAAA’s latest “Feel the Real” campaign.

In a world that’s becoming dominated with hand-held technology, digital advertising is taking over the little screens. But real digital advertising takes place outdoors, and the Outdoor Advertising Association of America (OAAA) took on the task of revealing the poster of digital billboards.

Learn more about their findings here.

Potawatomi Zoo runs wild

Potawatomi Zoo runs wild around town with new bus wrap.

Featured on a Transpo bus that runs from downtown to the zoo and back, this new bus wrap advertising the Potawatomi Zoo featured many of the attraction’s well-known and loved animals, encouraging you to stop by for a roaring good time.

Intelligent. Inspired. OBIES.

There was lots of inspiring creative from this year’s OBIE Awards, the annual out-of-home award show presented by the Outdoor Advertising Association of America. Today we were particularly inspired by this design from Culligan, and their simple use of visuals and clever headlines to drive home their services. To see all the award-winning creative from this year’s OBIE’s, check out their website.