Out of home (OOH) advertising has a long and illustrious history. From the early days of sign painting to the recent developments in social interaction technology, outdoor advertising has always evolved with the times while staying true to its roots.
Fostering creativity. Inspiring design. Growing business. Sharing expertise.
Do you market to consumers or businesses? Or both? The type of audience can have a big impact on the type of marketing you do.
Ahhh, summertime. The sun is shining, the birds are chirping, people are traveling and the billboards are working hard for your business.READ MORE
From large corporations to small mom-and-pop shops, every successful business needs a marketing strategy. Successful marketing strategies are integrated, meaning they combine traditional tactics (like billboards!) and non-traditional methods to maximize their impact and reach the largest audience possible.
Congratulations to all the winners and finalists of the 2017 OBIE Awards! READ MORE
Making the right decisions for your business can be tough, especially when it comes to your marketing plan and design strategies. But did you know that asking for opinions from your friends and colleagues may be doing your business more harm than good?
With more than 28 million small businesses in the US, how can you make yours stand out?READ MORE
“Creative content is more important and in demand than ever”
Outdoor advertising is an exercise in simplicity. This is a visual exercise.
National Oil is a petroleum distributor based in Bluffton, Indiana. In business for over 70 years, they provide gasolines, fuels, and oils for motor vehicles, home heating, and farms. In an effort to increase users of their Marathon Visa credit cards, an OOH campaign was created, leading the company toward successful results.
Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots. In an effort to increase awareness of open shift positions, they turned to Burkhart and outdoor advertising for some relevant messaging and designs.
Did you know that more than half of US adults noticed billboard advertising in the last month? Most of them agreed that OOH ads are more noticeable than any other form of media.
While Generation Z is reported to be the most “accessible age group of all time,” companies are still struggling to find the best way to get their message to them with positive and profitable outcomes.READ MORE
Ever wonder what the view is like from the top of a billboard? Last fall, we captured some GoPro footage while our installation team posted this design for our client, Freedom Heating & Plumbing.
The City of Plymouth is in the heart of the Midwest, and is home to a variety of sought-after tourist locations, including the Marshall County Historic Museum, Swan Lake Resort, Ancilla College, Marshall County Blueberry Festival and historic downtown. Check out the City of Plymouth’s success story on how the use of OOH advertising increased awareness and tourism in their small town.READ MORE
When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.
Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full menu, homemade pies and hand-dipped milkshakes make this local spot the perfect classic diner. Check out Nick’s Kitchen’s success story on how the use of OOH advertising increased sales and restaurant recognition in their market.READ MORE
Love and billboards are in the air this season, and we’re taking a look back at some of our favorite Valentine’s Day-themed billboards designs from some top clients.
Trends are tricky when it comes to your business. There are many questions that arise about brand integrity, relevance and competition. How do you decide which trends are worth following? How can you make a change while still remaining true to your mission?
These are all questions that Joy Chen, contributing writer to Entrepreneur Magazine, works to examine and answer in a recent article, “Capitalize on Trends But Stand Firm on Your Identity,” and we’ve pulled out some of our favorite advice below.
It’s that time of year again when the roadways all around Indiana are lit up with holiday billboards! From wreaths and trees to carolers and cookies, these designs can’t help but get you in the holiday spirit. READ MORE
As the new year approaches we’re inspired to search around for resolutions and advice on improving business in 2017.
Our latest search lead us to Entrepreneur lead us to this inspiring article on READ MORE
Honey’s is committed to both the local economy and providing the highest quality in everything they do and sell. Their vision was to create a special place where you, your family and friends can meet, hangout and share a treat. Take a look below at Honey’s success story on how the use of OOH advertising increased visibility of their product, as well as sales.READ MORE
It’s no secret that Burkhart loves billboards—it’s been our business for over 50 years, and we’re always looking for innovative, effective and efficient ways to improve not only our business, but our client’s business.READ MORE
With Thanksgiving this week, we thought we’d gather up our favorite Thanksgiving designs from our clients and share them here on our blog. READ MORE
Every year Burkhart strives to make an effort to remember those who have served our country, and honor them with memorial digital billboards across our markets in Northern Indiana. READ MORE
In an amazing feat of sportsmanship and competition, the Chicago Cubs finally take home the 2016 World Series READ MORE
The billboard process is surely an interesting one, and it’s not often that you get to see the whole process from design to installation. READ MORE
Created by the award-winning agency that developed the Feel the Real industry campaign in 2015, this new OOH campaign drives consumers to a user-friendly website (VoteToCount.com) that guides people to voter registration in their home jurisdictions. Besides encouraging voter registration and turnout, VoteToCount also highlights OOH’s connection to online and social media by allowing consumers to customize and share their personal identity labels via social media channels. (via OAAA Outlook)