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Plan Ahead for Q4

It may be hard to believe, but we’re more than halfway through 2018. The holiday season is right around the corner. For many small businesses, the late summer months and fall are a crucial time for reaching their annual goals. But success doesn’t happen by accident – planning makes all the difference.

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Outdoor: A Real Tease

Out of home advertising is versatile and allows for unique creativity. From extensions on bulletins to one-of-a-kind digital billboard capabilities, it’s easy for your brand to stand out among other advertisers. However, one tactic that we continue to see work particularly well is the “tease and reveal.”

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Burkhart Engages Indiana Drivers With New Digital Network

By Marc Raybin, Cardinal Communications Strategies

Burkhart Advertising is changing the way travelers engage with billboards across Northern Indiana with its bold initiative to install dynamic digital structures across multiple counties.

“Our approach has always been methodical, but late last year we saw an opportunity to ramp up our digital presence by more than 50 percent with the catch being we had to complete the entire project in only one quarter to get it done by the end of the year,” says Charlie Miller, Burkhart’s third-generation chief executive officer. “We had to convert eight digital billboards in winter weather conditions where temperatures typically fall well into the negative degrees and wind whips across the plains at dangerous speeds.” READ MORE

All’s Fair in Outdoor Advertising

Outdoor advertising is versatile—it’s a great way to promote a range of products and services. But, as the summer begins in Indiana, one of our favorite uses of billboards is to promote local summer events. The annual county fair depends on billboards to drive awareness every year, and for good reason!READ MORE

A Higher Form of Hiring

Recruiting for open positions in today’s job market can be time-consuming and difficult. Finding the right place to post becomes increasingly difficult with so many options. Luckily there’s a way that’s classier than the classifieds and more intuitive than online search engines: billboards. READ MORE

A Vote for OOH

Politics is a competitive place, especially in today’s bi-partisan climate. But one thing both parties can agree on is that out of home advertising is an effective way to reach potential voters.READ MORE