Fostering creativity. Inspiring design. Growing business. Sharing expertise.

Out of Home Is Real

OAAA and the OOH industry launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign, created by agency Extra Credit Projects, highlights OOH’s ability to amplify and enhance media plans, offering creative impact and contextual relevance while driving digital and mobile performance. READ MORE

I’m Your Type

When selecting a font or typeface for your billboard, it’s essential to choose wisely. Onlookers only have a few seconds to digest the information displayed. Complicated or wordy designs can be overwhelming to look at and ultimately underwhelming for your bottom line. READ MORE

OOH & Ahhhh

Celebrating America’s independence with a bang is always something we can agree on. Here are some examples of out of home advertising from our archives that really nailed what 4th of July means to us.

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Success Story: Peerless Cleaners

Since 1915 Peerless has served northeastern Indiana as the oldest full service cleaner in the area. They have built their reputation on expert service, quality, value and attention to detail. Their experience allows them to determine the best cleaning method for each individual garment, making the process as simple and convenient as possible every step of the way.

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The Future of Out of Home

Outdoor advertising is continuing to show growth and expansion year after year. There’s many predictions about the future of our media, and we were inspired by the Outdoor Advertising Association of America’s CEO, Nancy Fletcher, as she took a look at what 2019 may have in store for the billboard industry.READ MORE

Rockin’ It with OOH

It’s the season of giving, and what better way to show how much you care than to buy a gift that lasts a lifetime.

Our jeweler clients get it. Capitalizing on simple, memorable and at times, pretty snarky advertising messages during the holiday season isa  reat way to create buzz in the community and increase sales. Here are some of our favorite pieces of creative that we’d like to share:

 

Are You Ready for Q1?

Can you believe it? Another year has gone by, and we’re headed into 2019. New year, new marketing plan! Have you developed your strategy to help you reach you business goals in 2019? We hope that Burkhart is part of it!

When it comes to successfully integrating out of home advertising in your 2019 strategy, here are some of our top tips:

Plan Ahead for Q4

It may be hard to believe, but we’re more than halfway through 2018. The holiday season is right around the corner. For many small businesses, the late summer months and fall are a crucial time for reaching their annual goals. But success doesn’t happen by accident – planning makes all the difference.

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Outdoor: A Real Tease

Out of home advertising is versatile and allows for unique creativity. From extensions on bulletins to one-of-a-kind digital billboard capabilities, it’s easy for your brand to stand out among other advertisers. However, one tactic that we continue to see work particularly well is the “tease and reveal.”

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Burkhart Engages Indiana Drivers With New Digital Network

By Marc Raybin, Cardinal Communications Strategies

Burkhart Advertising is changing the way travelers engage with billboards across Northern Indiana with its bold initiative to install dynamic digital structures across multiple counties.

“Our approach has always been methodical, but late last year we saw an opportunity to ramp up our digital presence by more than 50 percent with the catch being we had to complete the entire project in only one quarter to get it done by the end of the year,” says Charlie Miller, Burkhart’s third-generation chief executive officer. “We had to convert eight digital billboards in winter weather conditions where temperatures typically fall well into the negative degrees and wind whips across the plains at dangerous speeds.” READ MORE

All’s Fair in Outdoor Advertising

Outdoor advertising is versatile—it’s a great way to promote a range of products and services. But, as the summer begins in Indiana, one of our favorite uses of billboards is to promote local summer events. The annual county fair depends on billboards to drive awareness every year, and for good reason!READ MORE