OAAA and the OOH industry launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign, created by agency Extra Credit Projects, highlights OOH’s ability to amplify and enhance media plans, offering creative impact and contextual relevance while driving digital and mobile performance. READ MORE
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As it gets cooler and the leaves begin to fall, Halloween-themed billboards begin to rise. This gives businesses an opportunity to be relevent, fun and –if done right– even a little spooky. READ MORE
When selecting a font or typeface for your billboard, it’s essential to choose wisely. Onlookers only have a few seconds to digest the information displayed. Complicated or wordy designs can be overwhelming to look at and ultimately underwhelming for your bottom line. READ MORE
Staying ahead of trends can be tricky for your business. How do you decide which trends are worth following? Which ones are relevant to your business? Which one will your competition take advantage of? READ MORE
Whether it’s an album release, a once-in-a-lifetime concert, or a weekend festival packed with live shows, out of home advertising always delivers a punch that no other media form can.READ MORE
Celebrating America’s independence with a bang is always something we can agree on. Here are some examples of out of home advertising from our archives that really nailed what 4th of July means to us.READ MORE
Out of home advertising is a unique business, and the boundaries of creativity are endless.READ MORE
It can seem to be a daunting task considering all the factors that go into a successful out of home ad. The message, the audience, the location, the time frame that it will be posted.READ MORE
Happy Memorial Day from Burkhart Advertising. Check out some of our favorite patriotic billboard designs to celebrate. READ MORE
Since 1915 Peerless has served northeastern Indiana as the oldest full service cleaner in the area. They have built their reputation on expert service, quality, value and attention to detail. Their experience allows them to determine the best cleaning method for each individual garment, making the process as simple and convenient as possible every step of the way.
Another successful year in the bag at the American Advertising Federation’s American Advertising Awards for Burkhart Advertising. Have a look at what really WOW’ed judges and see if maybe you’ll be inspired by some of our work.READ MORE
You see billboards every day, but how much do you really know about them? READ MORE
Outdoor advertising is continuing to show growth and expansion year after year. There’s many predictions about the future of our media, and we were inspired by the Outdoor Advertising Association of America’s CEO, Nancy Fletcher, as she took a look at what 2019 may have in store for the billboard industry.READ MORE
We’re capping off the first month of 2019 and collected a few key reminders when creating effective out of home. We all know that less equals more, but creating a simple eye-catching design can drive more traffic and have a more effective result. READ MORE
As we enter into another new year, we would like to take time and look back to some great creative we have been able to produce for our
wonderful clients in 2018.
It’s the season of giving, and what better way to show how much you care than to buy a gift that lasts a lifetime.
Our jeweler clients get it. Capitalizing on simple, memorable and at times, pretty snarky advertising messages during the holiday season isa reat way to create buzz in the community and increase sales. Here are some of our favorite pieces of creative that we’d like to share:
Can you believe it? Another year has gone by, and we’re headed into 2019. New year, new marketing plan! Have you developed your strategy to help you reach you business goals in 2019? We hope that Burkhart is part of it!
When it comes to successfully integrating out of home advertising in your 2019 strategy, here are some of our top tips:
The holiday season is upon us and we’ve got plenty of outdoor examples to celebrate.READ MORE
It’s always a tough time when someone who means so much to us passes away. One way to commemorate such a lifetime of inspiration and achievement is to celebrate their life through digital out of home.READ MORE
Timeliness is key for certain businesses when it comes to out of home advertising. When the leaves begin to change and the air becomes a little more brisk billboards begin to change as well.READ MORE
Whether it’s your daily commute, running errands or dropping the kids off at soccer practice, needless to say you’re in your car a lot. What better way to target vehicle owners than to get their attention en-route to their daily activities.READ MORE
How do you make the most effective advertising medium even more potent? Color outside the lines and break boundaries with a message that’s simple, memorable and bigger than most.READ MORE
It’s the time of year when freshman and seniors alike make their way back to northern Indiana.READ MORE
It may be hard to believe, but we’re more than halfway through 2018. The holiday season is right around the corner. For many small businesses, the late summer months and fall are a crucial time for reaching their annual goals. But success doesn’t happen by accident – planning makes all the difference.
Out of home advertising is versatile and allows for unique creativity. From extensions on bulletins to one-of-a-kind digital billboard capabilities, it’s easy for your brand to stand out among other advertisers. However, one tactic that we continue to see work particularly well is the “tease and reveal.”
By Marc Raybin, Cardinal Communications Strategies
“Our approach has always been methodical, but late last year we saw an opportunity to ramp up our digital presence by more than 50 percent with the catch being we had to complete the entire project in only one quarter to get it done by the end of the year,” says Charlie Miller, Burkhart’s third-generation chief executive officer. “We had to convert eight digital billboards in winter weather conditions where temperatures typically fall well into the negative degrees and wind whips across the plains at dangerous speeds.” READ MORE
Outdoor advertising is versatile—it’s a great way to promote a range of products and services. But, as the summer begins in Indiana, one of our favorite uses of billboards is to promote local summer events. The annual county fair depends on billboards to drive awareness every year, and for good reason!READ MORE