When selecting a font or typeface for your billboard, it’s essential to choose wisely. Onlookers only have a few seconds to digest the information displayed. Complicated or wordy designs can be overwhelming to look at and ultimately underwhelming for your bottom line.
Here are a few things to consider when creating your next successful campaign:
Less Is More
The fewer words you use on your design the easier it is to remember. It’s extremely important to be concise with headlines, sublines, services or offers. If your design isn’t memorable, it often is not effective.
Thin Won’t Win
Unless text takes up most of your design, it’s a good rule of thumb to avoid thin, weighted fonts. Packing a punch and being able to be read from farther away gives your ad more staying power and could actually increase the time drivers have to spend with your advertisement.
The Curse of Cursive
Although cursive looks interesting and classy, it often fails in out of home utilization. Unless it is a font that is clearly legible, cursive should be avoided.
Go Big or Don’t Go Out of Home
Large text means easy to read, plain and simple. It’s also helpful to choose text pop and colors that don’t clash with the background and text. High contrast will make ultimately will create an more effective ad.