The Future of Out of Home
Outdoor advertising is continuing to show growth and expansion year after year. There’s many predictions about the future of our media, and we were inspired by the Outdoor Advertising Association of America’s CEO, Nancy Fletcher, as she took a look at what 2019 may have in store for the billboard industry.
Take a look at her predictions below.
More advertisers will consider and utilize OOH
This year’s prescient slogan reminded the marketplace about the strengths the OOH medium, especially to complement digital marketing. OOH is hot and stays hot with steady PR buzz about the industry’s resurgent popularity, described with terms like “renaissance” and “relevant.” Next year, the marketplace follows its instincts to get out of home on an even bigger scale.
Advertisers and agencies have taken note and will continue to include OOH in more media plans. Sound fiscal results fulfill the promise of the industry’s smart move to position OOH as a core media buy.
Increasing number of national brands will utilize OOH
New York is an important ad market; the headquarters of three top-20 OOH spenders are located in Manhattan. But, the value of the medium is evident nationwide with 17 top OOH spenders located in Redmond, WA, to Los Gatos, CA, and Chicago, IL, to Chevy Chase, MD. Next year, OOH professionals will actively engage the strengths of the medium in boardrooms coast to coast.
The Las Vegas OOH Media Conference will be a game changer
The industry convenes in Las Vegas May 20-22 for its annual must-attend event featuring a program with an unprecedented number of top brands to offer insights on topics vital to OOH professionals. Visit ooh2019.com for more.
Tech companies will use increasinlgy more OOH
Facebook, Apple, Microsoft, Google, and Amazon believe in the power of OOH along with many other tech brands. Tech companies have become reliable OOH customers and big users of the medium. Next year, tech brands are expected to purchase more OOH ad space, help improve OOH products as a whole and assist in streamlining the buy-sell experience.