Outdoor: A Real Tease

Out of home advertising is versatile and allows for unique creativity. From extensions on bulletins to one-of-a-kind digital billboard capabilities, it’s easy for your brand to stand out among other advertisers. However, one tactic that we continue to see work particularly well is the “tease and reveal.”

The “tease and reveal” is when a business posts a billboard with an eye-catching but cryptic or even confusing message – without the advertiser’s name or logo. This version typically runs for a couple weeks to generate buzz about what will come next. Then comes the big announcement!

From minor league sports to hospitals to museums, the “tease and reveal” campaign strategy continues to surprise and delight viewers, creating an engaging experience with out of home advertising. Here are a few of our favorites:

INTERRA CU | Interra wanted to promote their rewards checking in a clever and seasonal way with a number of tease/reveal posters.


NOTRE DAME | Notre Dame Shakespeare Festival teased their rendition of The Tempest digital using OOH and artful illustrations.



PEGGS | Peggs wanted to announce their name switch in a fun and unique way that would get South Bend residents excited.


THE SHAKIN’ CRAB | New to the area, The Shakin’ Crab wanted to make a splash and draw interest and intrigue to their new location.


BUD LIGHT | To promote their new bottled cocktails, MixxTail, Bud Light used digital outdoor and a youthful message to engage audiences.

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