Outdoor advertising is versatile—it’s a great way to promote a range of products and services. But, as the summer begins in Indiana, one of our favorite uses of billboards is to promote local summer events. The annual county fair depends on billboards to drive awareness every year, and for good reason!
Out of home advertising is an effective way to educate both locals and tourists of your event. Billboards can be highly targeted, allowing you to place advertising in areas near your event location. Alternatively, you can target highly trafficked areas for maximum impressions.
Digital billboards are also a great addition to event marketing, as they allow you to switch out content easily and share memorable content that boosts attendance.
Events and outdoor advertising are the perfect match. We’ve rounded up some of favorite fair designs for you to enjoy—no admission necessary!