What Makes OOH Work?
As an outdoor company, we know the impact of out of home advertising because we see the results every day. But that doesn’t mean we don’t love good research that really demonstrates its power!READ MORE
Month: June 2018
Burkhart Engages Indiana Drivers With New Digital Network
By Marc Raybin, Cardinal Communications Strategies
Burkhart Advertising is changing the way travelers engage with billboards across Northern Indiana with its bold initiative to install dynamic digital structures across multiple counties.
“Our approach has always been methodical, but late last year we saw an opportunity to ramp up our digital presence by more than 50 percent with the catch being we had to complete the entire project in only one quarter to get it done by the end of the year,” says Charlie Miller, Burkhart’s third-generation chief executive officer. “We had to convert eight digital billboards in winter weather conditions where temperatures typically fall well into the negative degrees and wind whips across the plains at dangerous speeds.” READ MORE
All’s Fair in Outdoor Advertising
Outdoor advertising is versatile—it’s a great way to promote a range of products and services. But, as the summer begins in Indiana, one of our favorite uses of billboards is to promote local summer events. The annual county fair depends on billboards to drive awareness every year, and for good reason!READ MORE