Politics is a competitive place, especially in today’s bi-partisan climate. But one thing both parties can agree on is that out of home advertising is an effective way to reach potential voters.
Generally, political campaigns like to draw attention. Billboards and other forms of out of home media can generate this attention with not only the media buy itself, but free press or earned media. So ultimately, more bang for your campaign buck.
Out of home advertising is also a proven way to reach your voters. Out of home advertising reaches more of the population than any other form of traditional advertising, and reaches key voting populations, including persons aged 25 – 54, household incomes of $50K – $75K, and employed adults.
This is especially true for local races, also, with the ability to ultra-target your ads in markets to have a strategic and successful impact on your constituents.
The success of outdoor has certainly not gone unnoticed in the political sector from local races to federal offices. The Outdoor Advertising Association of America, citing an analysis from Kantar Media, states that “political ad spending on outdoor advertising grew 13% between the 2009-10 and 2011-12 election cycles.”
So whether you’re red or blue, elephant or donkey, or somewhere in between, the proven way to reach your voters is with outdoor advertising.
Learn more about Burkhart’s political advertising packages at our Political Advertising page.