While billboards are arguably the oldest form of advertising, their scale, reach and effectiveness easily translate into the 21st century.
It may be surprising to find that out of home media delivers more online activity per ad dollar spent, compared to other forms of traditional media such as television, radio and print advertising. This means that more people are searching for businesses online after seeing billboard advertisements.
Specific findings conclude that nearly 5 in 10 U.S. residents 18+ have used Google, Bing, Yahoo or another search engine to look up information in the past six months.
Also nearly 4 in 10 adults have visited a Facebook page or posted a message on Facebook after seeing an advertisement.
The best part? OOH continues to also be the best value for your money. In 2016, the amount spent on OOH advertising totalled $7.6 billion, accounting for only 7% of the total offline media ad spending last year.
Source: The Nielson Company OOH Online Activation Survey March, 2017