The ABCs of B2Bs

Do you market to consumers or businesses? Or both? The type of audience can have a big impact on the type of marketing you do.

However, while the customer journey and marketing strategy may differ, there are some foundational best practices that apply to both target audiences. B2B marketers can learn from B2C marketers and vice versa!

The Balance took a closer look at the difference between B2B and B2C marketing. Here’s a quick guide to understanding how your target audience may impact your marketing strategy:


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