Success Story: Tractor Supply Co

Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots. In an effort to increase awareness of open shift positions, they turned to Burkhart and outdoor advertising for some relevant messaging and designs.

Client Objective
The main objective was to build engagement for online employment applications and increase awareness of the brand.

Solution Strategy
Looking to promote staffing opportunities, Tractor Supply Co. leveraged three OOH platforms—posters, bulletins and digital—along with other advertising mediums to maximize exposure.

Outcome
With the combined approach and being in-market, Tractor Supply Co. had an increase in online employment applications. Outdoor advertising proved to be more effective and less expensive than the other advertising tactics.

In Our Client’s Words
With the combined approach and being in-market, Tractor Supply Co. had an increase in online employment applications. Outdoor advertising proved to be more effective and less expensive than the other advertising tactics. – Carrie Seymour, HR Manager

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