A recent study from Nielson, a consumer research organization, revealed that outdoor advertising has a strong impact on consumer behavior.

In fact, the Outdoor Advertising Association of America reports that 94% of those who noticed an outdoor ad looked at the advertising message and more than half were highly engaged. Nearly 90% recalled seeing advertising, and 47% recalled a specific ad. Millennials were most likely to notice posters. The highest viewership (71%) was among 25 to 34-year-olds.