Success Story: Nick’s Kitchen

Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full  menu, homemade pies and hand-dipped milkshakes make this local spot the perfect classic diner. Check out Nick’s Kitchen’s success story on how the use of OOH advertising increased sales and restaurant recognition in their market.

Client Objective
To build interest and awareness to increase daily customers by specifically promoting their pork tenderloin sandwich.

Solution Strategy
Leveraging the strong placement on the nearby highway, a simple design featuring a strong, relevant tagline and eye-catching extension was needed to accomplish their goals.

Outcome
Nick’s Kitchen made an impact with their local regulars along with sparking new customers attention. Being in a smaller town with limited advertising options, outdoor media proved itself to be the solution at getting the word out which delivered a record boost in sales.

In Our Client’s Words
“I could feel the rise of new customers and sales within two weeks of launching our campaign. Out-of-the-box is what we need[ed] and the creative just popped for me. The tagline has taken on a life of it’s own and [we] plan to use throughout the restaurant.”

 

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