When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.
Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full menu, homemade pies and hand-dipped milkshakes make this local spot the perfect classic diner. Check out Nick’s Kitchen’s success story on how the use of OOH advertising increased sales and restaurant recognition in their market.READ MORE
Love and billboards are in the air this season, and we’re taking a look back at some of our favorite Valentine’s Day-themed billboards designs from some top clients.
Trends are tricky when it comes to your business. There are many questions that arise about brand integrity, relevance and competition. How do you decide which trends are worth following? How can you make a change while still remaining true to your mission?
These are all questions that Joy Chen, contributing writer to Entrepreneur Magazine, works to examine and answer in a recent article, “Capitalize on Trends But Stand Firm on Your Identity,” and we’ve pulled out some of our favorite advice below.