Honey’s is committed to both the local economy and providing the highest quality in everything they do and sell. Their vision was to create a special place where you, your family and friends can meet, hangout and share a treat. Take a look below at Honey’s success story on how the use of OOH advertising increased visibility of their product, as well as sales.
With the newly offered coffee and teas, the main objective was to share the additions to the menu and increase sales for the new drink specials while boosting foot traffic.
Poster locations near the local high school and higher traffic areas were leveraged to build up the brand against the client’s target audiences.
Paired with a social media presence, the campaign brought success with an approximate 13% increase in coffee drink sales.
In Our Client’s Words
“We love outdoor media for local branding [and] definitely believe in [out of home].” —Todd Allen, Owner at Todd Allen Design