OOH Up in Q3

It’s no secret that Burkhart loves billboards—it’s been our business for over 50 years, and we’re always looking for innovative, effective and efficient ways to improve not only our business, but our client’s business.

So it’s great news that in a recent study by the Outdoor Advertising Association of America, that out of home advertising is up 2% in Q3 2016.

“OOH continues to outperform most traditional media because in today’s world of clicks, likes, and page views, OOH is the real thing. It offers real-life impact in a digital world, and can’t be blocked, skipped, or viewed by bots,” said Stephen Freitas, OAAA Chief Marketing Officer.

Read more about the industry’s performance here: http://billboardinsider.com/us-out-of-home-up-2-in-3q-2016/.