OOH media is put to the test

OOH media is put to the test in OAAA’s latest “Feel the Real” campaign.

In a world that’s becoming dominated with hand-held technology, digital advertising is taking over the little screens. But real digital advertising takes place outdoors, and the Outdoor Advertising Association of America (OAAA) took on the task of revealing the poster of digital billboards.

Learn more about their findings here.