OOH media is put to the test

OOH media is put to the test in OAAA’s latest “Feel the Real” campaign.

In a world that’s becoming dominated with hand-held technology, digital advertising is taking over the little screens. But real digital advertising takes place outdoors, and the Outdoor Advertising Association of America (OAAA) took on the task of revealing the poster of digital billboards.

Learn more about their findings here.

Related Posts

  • Rockin’ It with OOHDecember 16, 2018Rockin’ It with OOHIt's the season of giving, and what better way to show how much you care than to buy a […]
  • Out of Ho-Ho-Home for the HolidaysDecember 17, 2017Out of Ho-Ho-Home for the HolidaysThe holiday spirit finds its way to billboards this time of year, and we've rounded up […]
  • The Digital AdvantageMarch 6, 2018The Digital AdvantageWhile billboards are the oldest form of advertising, they are also a medium that […]