The importance of frequency

Within 48 hours, we forget the majority of all information received 48 hours previous.
Frequency in advertising is critical to reinforcing messages in the minds of your audience.
Sources include: The Arbitron National In-Car Study, Arbitron, 2003; The Arbitron Outdoor Study, Arbitron, 2001; National Public Transportation Survey, Outdoor Advertising Association of America
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Burkhart Advertising, Inc. Phone: 800-777-8122