|
|
|
|
|
|
|
|
|
| Outdoor (Top 100 Markets) |
30-sheet poster Weekly GRPs
Rotary Bulletins
|
$3.32
$5.61
|
$4.02
$6.80
|
$1.71
$3.07
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Radio |
:30 network
:30 spot
|
$10.85
$11.95
|
$9.05
$11.55
|
- -
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Magazines |
Newsweeklies (4-color page)
Women's Fashion
|
$11.76
n/a
|
- $11.91
|
- -
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Newspapers |
Dailies (1/3 page black & white) |
$25.65 |
$24.25 |
- |
|
|
|
|
|
|
|
|
|
|
|
|
|
| TV |
:30 early AM network
:30 primetime network
:30 lat fringe network
:30 primetime cable
|
$19.15
$29.95
$29.95
$10.85
|
$12.05
$23.20
$25.65
$10.55
|
- -
-
-
|
|
|
|
|
|
|
|
|
|
COST PER 1000 ADVERTISING IMPRESSIONS
ADULTS 18+ (CALANDER YEAR 2005) |
Source: SQAD (Winter 2005), Media Dynamics, Inc.
|
