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High Tech, Low Effort

While many small businesses have got the traditional branding figured out, its modern counterpart that has yet to be taken advantage of.

Business owners and media strategists know that traditional branding is all about consistency, but the beauty of “modern” branding is the ability to show your authenticity while remaining true to your brand voice.

And the best part? It’s easy to go high tech with low effort on your part. Check out our tips below on how to utilize this new-age marketing, inspired by Entrepreneur.


Be Social.

Social media is an effective and inexpensive tool to showcase your brand and message to an audience of billions. It’s important to learn how to promote your brand across multiple mediums and measure successful results.


Be Ready to Mix It Up.

We still need traditional marketing, such as logos, websites and mission statements, but merging these things with different formats and mediums only helps you to learn what works for your business marketing.


Be Your Brand Advocate.

Make the most of your knowledge and capitalize it for your business. Find your niche and share the value that you have in it. This allows your brand to make a greater impact on your audience.


History of Out of Home

Out of home (OOH) advertising has a long and illustrious history. From the early days of sign painting to the recent developments in social interaction technology, outdoor advertising has always evolved with the times while staying true to its roots.


A Matter of Opinion

Making the right decisions for your business can be tough, especially when it comes to your marketing plan and design strategies. But did you know that asking for opinions from your friends and colleagues may be doing your business more harm than good?