Fostering creativity. Inspiring design. Growing business. Sharing expertise.

Making OOH Easy as Pie

Mrs. Wick’s has been a client of Burkhart’s for many years, and they love experimenting with eye-catching and memorable OOH.

We’ve collected our favorite mouth-watering designs from our rich history with this pastry patron into a gallery below.

Enjoy!

Relieving Small Business Summer Stress

Summer can be a busy time for small business owners, which not only means potentially more profits, but also more stress.

Kabbage asked small business owners across the world how they enjoy a stress-free summer while still maintaining their brands, and we’ve got a few of our favorites below. Check out the whole article here.

 

“Our e-commerce apparel business involves a lot of time on the computer. We’re always using art software to create our designs or logging onto social media to connect with our customers, so when we relax, we want to completely disconnect. Our go-to activities involve getting outside with our kids, exploring the woods near our home, gardening or just having a good old water balloon fight. Our family is the main reason why we started our small business, so it’s important that our down time focus on cherishing each other.” –Tiffany and Matthew Barry, Moonlit13 Clothing Co.

 

“My favorite summer activity is fishing. This relieves work stress. Being on the water is soothing and relaxing.  Sometimes it’s nearly hypnotizing. Catching fish is nice, but being on the water is the real stress reliever. Also, taking walks and hikes are also very relaxing.” –Bruce Cameron, The Counseling Practice of Bruce W. Cameron, MS, LPC-S, LSOTP PA

 

“The way I like to de-stress during the summer is to go on a hike surrounded by nature –  preferably a place without a phone signal. It’s nice to disconnect and get back in touch with the natural world. It helps provide clarity of mind and perspective around the fact that our day to day struggles and issues are so much smaller in the grand scheme of things.” –Brandon Crossley, Pointdexter

 

“Getting a good sweat on is an incredible way to relieve stress. I play golf, squash, tennis, soccer, basketball and volleyball. If something is bothering you at work, you can always pound on a ball to relieve that stress. It’s funny how things get back into perspective after a good workout.” – Kean Graham, MonetizeMore

 

“During the summer, I enjoy spinning and doing yoga and Pilates before or after I head into the office. I typically work out right after I wake up in the morning because it gets me ready for the day and allows me to clear my head before I head out. In the evenings, I like to meditate – unwind, unplug and practice an attitude of gratitude. Even if the day has been stressful, there is always so much to be thankful for. Taking that time to pause and reflect helps to adjust your mindset and be content in knowing you did the very best you could with where you were at.” – Deborah Sweeney, MyCorporation

 

“Like many entrepreneurs, I become one with the computer from the start of the morning to late evening. During the summer, I make an effort to disconnect and get into real sunshine. My favorite business breaks involve simply taking a walk through a park near my office. Listening to music, appreciating the greenery around me, not focusing on any business tasks or conversations – just being in the moment. Noticing everything from the clouds above to the weeds below – it’s nothing, and it’s everything I need to refresh my brain and recharge my energy.” – Susana Fonticoba, Sisters in Entrepreneurship

 

“My background is in the arts so the best stress relief from business coaching is performing improv. This can be done year-round, but the summer opens up interesting outdoor places to perform around town like festivals and any community environments.” – Joy Passey, JOY Prosperity Coaching, Inc.

 

“[Take] your team on a leadership retreat … book a weekend at a campground and plan teambuilding and leadership activities that bring employees closer together.” – David Tile, Nimble Media

 

History of Out of Home

Out of home (OOH) advertising has a long and illustrious history. From the early days of sign painting to the recent developments in social interaction technology, outdoor advertising has always evolved with the times while staying true to its roots.

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A Matter of Opinion

Making the right decisions for your business can be tough, especially when it comes to your marketing plan and design strategies. But did you know that asking for opinions from your friends and colleagues may be doing your business more harm than good?

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Success Story: National Oil & Gas

National Oil is a petroleum distributor based in Bluffton, Indiana. In business for over 70 years, they provide gasolines, fuels, and oils for motor vehicles, home heating, and farms. In an effort to increase users of their Marathon Visa credit cards, an OOH campaign was created, leading the company toward successful results.
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Success Story: Tractor Supply Co

Tractor Supply Co. Distribution Center in Pendelton, Indiana is a behind-the-scenes facility making sure retail stores are fully stocked with a variety of agricultural and livestock supplies, tools, workwear and boots. In an effort to increase awareness of open shift positions, they turned to Burkhart and outdoor advertising for some relevant messaging and designs.
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Success Story: City of Plymouth

The City of Plymouth is in the heart of the Midwest, and is home to a variety of sought-after tourist locations, including the Marshall County Historic Museum, Swan Lake Resort, Ancilla College, Marshall County Blueberry Festival and historic downtown. Check out the City of Plymouth’s success story on how the use of OOH advertising increased awareness and tourism in their small town.READ MORE

Who Are You Talking To: Targeting the Right Audience

When it comes to any advertising effort—especially in out of home—it’s critical to define your target audience. It’s easy to say that you want your ad to target everyone, or anyone that could be a potential customer, but in reality it’s very unlikely that your business product, service, or mission is relevant to every person who may encounter your ad.

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Success Story: Nick’s Kitchen

Nick’s Kitchen is located in downtown Huntington, Indiana and is the home of the breaded pork tenderloin. A full  menu, homemade pies and hand-dipped milkshakes make this local spot the perfect classic diner. Check out Nick’s Kitchen’s success story on how the use of OOH advertising increased sales and restaurant recognition in their market.READ MORE